פרופ' אלי אברהם

• Avraham, E. (2003). Behind Media Marginality: Coverage of Social Groups and Places in the Israeli Press. Lanham, MD: Lexington Books.
• Avraham, E. and E. Ketter (2008). Media strategies for Marketing Places in Crises: Improving the Image of Cities, Countries and Tourist Destinations. Oxford, England: Elsevier/Butterworth Heinemann.
• First, A. and Avraham E. (2009). America in JeruSALEm: Globalization, National Identity, and Israeli Advertising. Lanham, MD: Lexington Books.
• Avraham, E. and E. Ketter (2016). Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in the Asia, Africa and the Middle East. London: Palgrave-McMillian.
• Avraham, E. and Ketter, E. (2017). Destination Marketing during and following Crises: Combating Negative Images in Asia. Journal of Travel and Tourism Marketing. 34 (6): 709-718.
• Shir-Raz Y. and Avraham, E. (2017). “Under the Regulation Radar”: PR Strategies of Pharmaceutical Companies in Countries where Direct Advertising of Prescription Drugs is Banned – the Israeli Case. Public Relations Review. 43 (2): 382-391.
• Avraham, E. and Ketter E. (2017). Destination Image Repair while Combatting Crises: Tourism Marketing in Africa. Tourism Geographies. 19 (5): 780-800.
• Cohen R. and Avraham, E. (2018). Jewish NGOs and Strategies used in Fighting BDS and the Boycott of Israeli Academia. Israel Studies. 23(2): 194-216.
• Tabak L. and Avraham, E. (2018). Country image repair strategies during an asymmetrical conflict: Reactions of Israeli representatives to allegations regarding civilian casualties during the Gaza conflict, 2014. International Journal of Strategic Communication. 12 (3): 237-251.
• Mashiah, I. & Avraham, E. (2019). The Role of Technology and Innovation Messaging in the Public Diplomacy of Israel. Journal of Global Politics and Current Diplomacy (JGPCD), 7 (2): 5-28.
• Avraham, E. (2020). Nation branding and marketing strategies for combatting tourism crises and stereotypes towards destinations. Journal of Business Research. 116: 711-720.
• Avraham, E. (2021). Combating tourism crisis following terror attacks: image repair strategies for European destinations since 2014. Current Issues in Tourism, 24(8), 1079-1092.
• Avraham, E. From 9/11 through Katrina and Up to COVID-19: Recovery Marketing Campaigns for American Destinations Facing Tourism Crises. Current Issues in Tourism.
• Ketter E. & Avraham E. #StayHome Today So We Can #travelTomorrow: Tourism Destinations’ Digital Marketing Strategies during the COVID-19 Pandemic. Journal of Travel and Tourism Marketing.
• Avraham, E. Recovery Strategies and Marketing Campaigns for Global Destinations in Response to the Covid-19 Tourism Crisis. Asia-Pacific journal of tourism research.

• פרסום
• יחסי ציבור
• תקשורת שיווקית
• שיווק ומיתוג תיירות
• תקשורת משברית
• מיעוטים בתקשורת

פרס על מאמר מצטיין מטעם האגודה הבילאומית לתקשורת (ICA) וכן זכה על פרס מרכז בגין ופרס האגודה לחקר ישראל (AIS) על עבודת דוקטורט מצטיינת.